A Living Tribute to Integrative
Medicine Pioneer John Weeks
Latest Blog Posts
Clinic models inform business models and vice versa. To date, we have no established and endorsed “best practices” for specific types of integrative medicine programs, i.e., academic medical centers or solo practices. Though I often hear this would be most helpful for advancing the field, based on my professional experience, there’s no one-size-fits-all best approach for delivering integrative medicine.
CTCA’s success in distinguishing its brand as a ‘destination cancer center’ offering ‘whole person care’ is worthy of a “Harvard Business Review” case study. You’d have to live under a rock to escape their robust, ongoing television and radio advertising presence. This barely touches on CTCA’s full arsenal of resources, tools, tactics, and strategies used to feed their well-oiled business development machine.
Prevention remains the only magic bullet ‘cure’ for most malignancies and chronic disease. It’s where we’re headed. The conundrum for providers lies in delivering the most effective services with sufficient profit margin.
Let’s say you’re explaining your philosophy of integrative health or latest research project. You’ve put together an excellent presentation that you know is going to meet your audience’s needs. There’s just one problem: how do you start the thing off with a bang?
Speakers throughout history have understood the importance of a strong beginning and ending. Even today, the smart presenter speaking in the integrative medicine space spends the time and attention necessary to craft a “hook” or “grabber” that immediately and powerfully gets an audience onboard.
As an integrative health and medicine practitioner or executive, what are you doing to position your personal brand? If the answer is nothing, then you’re leaving it to others to define your brand for you. And that is never a good thing!
White Papers & E-BOOKS
No one’s been more influential than John Weeks in advocating for integrative health and health creation as the standard of care. Download this stunning 64-page eBook and discover what John’s colleagues—the leading lights of integrative health and medicine—have to say about his incalculable contributions to the field.
Content is the fuel that launches thought leadership, the glue that binds social media and the only path to meaningful, sustainable health consumer engagement. While a well-balanced mix of traditional advertising, marketing, media relations, referrals, and reputation management remains vitally important and necessary to increasing and retaining integrative medicine patient volume, it is now imperative for your clinic or center to become a content creator. Download FREE 31-page eBook to learn more.
Popular white paper explores how integrative medicine clinics and centers can better utilize marketing, brand positioning and content creation to increase patient volume and overall utilization of evidence-based clinical services. Download FREE report.