Latest Blog Posts
Clinic models inform business models and vice versa. To date, we have no established and endorsed “best practices” for specific types of integrative medicine programs, i.e., academic medical centers or solo practices. Though I often hear this would be most helpful for advancing the field, based on my professional experience, there’s no one-size-fits-all best approach for delivering integrative medicine.
The “three-legged stool” of nutrition, physical activity and stress reduction is at this point, beyond reproach. So exactly why then are these low cost, low tech, powerful clinical and educational interventions largely missing, or at best, minimally covered within the core medical school curriculum?
CTCA’s success in distinguishing its brand as a ‘destination cancer center’ offering ‘whole person care’ is worthy of a “Harvard Business Review” case study. You’d have to live under a rock to escape their robust, ongoing television and radio advertising presence. This barely touches on CTCA’s full arsenal of resources, tools, tactics, and strategies used to feed their well-oiled business development machine.
In a speech announcing the new entity, the founding president Mimi Guarneri, MD mentioned three new areas of involvement beyond ABIHM’s historic education and certification agenda: policy, inter-professionalism and an international reach.
Prevention remains the only magic bullet ‘cure’ for most malignancies and chronic disease. It’s where we’re headed. The conundrum for providers lies in delivering the most effective services with sufficient profit margin.
Is it fee-splitting to hire another medical doctor, chiropractor, acupuncturist, or other health care practitioner in your office and give them a “cut” of patient revenues? Attorney Michael H. Cohen weighs in on this important and often misunderstood topic.
White Papers & E-BOOKS
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Content is the fuel that launches thought leadership, the glue that binds social media and the only path to meaningful, sustainable health consumer engagement. While a well-balanced mix of traditional advertising, marketing, media relations, referrals, and reputation management remains vitally important and necessary to increasing and retaining integrative medicine patient volume, it is now imperative for your clinic or center to become a content creator. Download FREE 31-page eBook to learn more.
Popular white paper explores how integrative medicine clinics and centers can better utilize marketing, brand positioning and content creation to increase patient volume and overall utilization of evidence-based clinical services. Download FREE report.