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Latest Blog Posts

The Best Clinic and Business Model for Integrative Medicine

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Clinic models inform business models and vice versa. To date, we have no established and endorsed “best practices” for specific types of integrative medicine programs, i.e., academic medical centers or solo practices. Though I often hear this would be most helpful for advancing the field, based on my professional experience, there’s no one-size-fits-all best approach for delivering integrative medicine.

Cancer Treatment Centers of America: 800-Pound Marketing Gorilla

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CTCA’s success in distinguishing its brand as a ‘destination cancer center’ offering ‘whole person care’ is worthy of a “Harvard Business Review” case study. You’d have to live under a rock to escape their robust, ongoing television and radio advertising presence. This barely touches on CTCA’s full arsenal of resources, tools, tactics, and strategies used to feed their well-oiled business development machine.

New Academy of Integrative Health and Medicine Broadens Leadership Team

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In a speech announcing the new entity, the founding president Mimi Guarneri, MD mentioned three new areas of involvement beyond ABIHM’s historic education and certification agenda: policy, inter-professionalism and an international reach.

Preventive Medicine as a Viable Financial Model

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Prevention remains the only magic bullet ‘cure’ for most malignancies and chronic disease. It’s where we’re headed. The conundrum for providers lies in delivering the most effective services with sufficient profit margin.

Fee-Splitting 101 for MDs and other Integrative Health Practitioners

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Is it fee-splitting to hire another medical doctor, chiropractor, acupuncturist, or other health care practitioner in your office and give them a “cut” of patient revenues? Attorney Michael H. Cohen weighs in on this important and often misunderstood topic.

Legal Viewpoint: MDs Operating Web-Based Health and Wellness Businesses

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Many physicians are dissatisfied with their medical practice and wonder whether they can legally open a side online health and wellness business—be it online health and wellness coaching, dietary supplement sales, Skype second medical opinions, or another health venture.

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White Papers & E-BOOKS

A Living Tribute to Integrative Health and Medicine Pioneer John Weeks

John Week Tribute eBook

No one’s been more influential than John Weeks in advocating for integrative health and health creation as the standard of care. Download this stunning 68-page eBook and discover what John’s colleagues—the leading lights of integrative health and medicine—have to say about his incalculable contributions to the field.

Grow Your Integrative Medicine Business By Telling Bigger Stories

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Content is the fuel that launches thought leadership, the glue that binds social media and the only path to meaningful, sustainable health consumer engagement. While a well-balanced mix of traditional advertising, marketing, media relations, referrals, and reputation management remains vitally important and necessary to increasing and retaining integrative medicine patient volume, it is now imperative for your clinic or center to become a content creator. Download FREE 31-page eBook to learn more.

How to Increase Clinic Utilization of Integrative Medicine Services in 60 Days

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Popular white paper explores how integrative medicine clinics and centers can better utilize marketing, brand positioning and content creation to increase patient volume and overall utilization of evidence-based clinical services. Download FREE report.

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INTEGRATIVE MEDICINE/ONCOLOGY TWEETS